With the booming development of China's tourism industry, snack foods, especially green leisure food into the continuous improvement and development of innovative new stage. The rapid development of China's green snack food market, in 2009 the market size 9 billion yuan, in 2010 increased to 12.35 billion yuan, is expected to reach 36.37 billion yuan in 2014, the status of the food market in China is increasingly important.

For already in the market, business owners, should grasp market trends, stepping up the development of new products; while for those investors who are about to enter the market, you should understand the market information, good investment decisions.

although relative to foreign and local companies in terms of production technology, new product development and brand building is relatively backward. But we can still see the channel sink areas, local businesses have inherent advantages. Foreign brands, mostly national brands, mainly in first-tier cities in the country to rely on, the scale of the large supermarket chains and other modern distribution channels, usually taken admission agreement signed with the supermarket directly or through large distributors in the region approach, processes relatively standardized, scale and strong. But the four-tier cities and towns of rural retail formats also based mainly traditional distribution channels, such as local supermarkets and food retail stores, foreign brands to enter the market through local dealers, these dealers are generally scale than small, high operating costs, it is difficult to form scale. And local businesses are generally grown from a regional brand, for the operation of the four-tier cities and rural markets have an advantage and experience, are better at dealing with traditional distribution channels, distributors, terminal area coverage with lower levels more easily upgrade . At present all the traditional channels of retail outlets in the terminal 90% or more, in the future as the channel sink, local enterprises will play a greater advantage in the channel deep plowing.