in a variety of snack foods, more than half of the households have to buy puffed food, followed by biscuits. In addition, chewing gum and dried fruit snack foods subject to all kinds of family favorite.

With more and more species-rich snack foods, snack foods are becoming people's daily life essential goods. As the domestic market continues to be relaxed, more and more international snack food brand is gradually entering the Chinese market. With the upgrading of consumption, China's snack food market is also showing the low-end to high-end development of the situation, the whole food system gradually improved. 2007-2011, China's total output value of snack foods increased year by year from 2007 to $ 2011 of 2.005813 trillion yuan of 6.11852 trillion yuan, the larger growth rates.

2011, China's enterprises to increase the number of snack food industry, production capacity, sales profit and total profit sectors increased compared with last year, the overall development of the situation better snack food industry. According to the National Bureau of Statistics, in 2011, the number of snack food industry enterprises above designated size 4347, achieved sales of 611.405 billion yuan, an increase of 34.99%; profit of 81.453 billion yuan to achieve product sales, an increase of 41.61%; profit amounted to 494.02 billion yuan, up 40.32 percent; industry assets reached 290.532 billion yuan, an increase of 31.73%.

According to Chinese customs data show that in 2011, total imports and exports of snack food industry $ 6.581 billion, compared to last year grew 37.38 percent, of which imports of $ 3.735 billion, compared with last year growth of 45.97 percent, exports $ 2.846 billion, representing an increase of 27.52 percent last year, to achieve the deficit $ 889 million, representing an increase of 171.83 percent last year.

but by the decline in European markets and the slowdown in domestic demand growth impact, in January 2012, China's exports of snack food industry to achieve $ 225 million a year earlier, dropped 22.24%.

2012 in January of snack food industry, imports amounted to $ 170 million, representing a year earlier, down 3.59%. Among them, & ldquo; for infant food retail packaged food & rdquo;'s imports amounted to $ 60,896,900, 35.74 percent of total imports, ranked first in imports of snack foods.

publicly available data show that China's total import food market average growth rate is still as high as 15%. According to the American Food Industry Association predicts that by 2018 China will become the world's largest consumer of imported food, imported food when Chinese mainland market size of up to 480 billion yuan.

snack food industry grew in size, while also greatly increase the variety and category. Currently on the market there are popular snack foods in the following categories: grain puffed, fried nuts, fried potatoes, fried grains, sugar category, meat fish, dried fruits and vegetables and so on. But Chinese snack food production far compared with foreign countries, especially compared with snack food consumption country in the world the United States, the gap between the two countries per capita consumption is about 150 times. On the other hand, China due to several major snack food manufacturers are focused on developing puffed cereal products, allowing a single species, competition is more intense; due to technical force is relatively weak, leading to the current flavor of snack foods can not be comparable to similar products with the international flavor; in addition to several major domestic joint ventures, many state-owned medium and small factories manufacturing snack foods packaging color and quality is rough; due to lack of technology, food machinery behind so many school-age product development is still blank.