Leisure food in the next will show the following characteristics:

    One is a snack food to healthy nutrition type development of low calorie, low fat, low sugar. Survey data have leisure food industry shows that 58.4% of people will care more about health and nutrition of food in the choice of leisure food, they pay more attention to green, natural and health food, in addition to the rich in vitamins and food with other functional properties are also very interested in. As the development of the times, now leisure food sometimes become a snack or meal replacement food, become part of a meal even substitute. At the same time, the concept of healthy leisure food relates to low sodium, low salt, low in saturated fat, non fried bake type, no additives, no preservatives, which will enable consumers to choose snacks become "three meals a day" in fourth meals. Now people have already not to eat and worry, in also tend to be more how to eat healthier food demand of, this is the ordinary people pursuit, is the leisure food production and distribution to the assiduous goal.

    Two is the object of consumption gradually extended to more people, the market is further broken down, young and fashionable youth group will become the mainstream of imported snack food consumption. In this consumer group, 22-35 year old between consumers of leisure food consumption of the highest proportion, this is a "brand concept" edification grew up consumer groups, a class of people and is currently the most busy society. They don't have too much time to pick and choose, they are more about the brand, more care of exquisite packaging, the price is not too sensitive, but must be convenient to purchase and carry. This is a man who needs the most diverse, especially this kind of people in white collar women, in their work and life without concomitant and leisure food, so for these consumer groups, the corresponding products has been launched, such as vitamin supplements, beauty, eye protection, thin body, anti fatigue many other breakdown products, low fat. At the same time, this kind of crowd has formed the basic diet "health" concept, there is a basic screening of products will, like the candy, chocolate, crisps, puffed food, high calorie things, they will selectively consumption. This requires the leisure food enterprises should timely understand and grasp the target consumer psychology and special consumption demand, pay more attention to shaping the brand image, emphasizing nutrition collocation rationality and enhance their quality products, successfully attract more with the spending power of the target population, leisure food enterprises product sales would achieve rapid breakthrough.

    Three is to enhance the brand to make the grade of products to high-end development. The pulling effect to enhance the capacity of national consumption of high-end demand is very obvious, the high-end leisure food market development demand, Chinese local high-end consumer groups have also surfaced, which also contributed to the birth of a number of high-end leisure food brand. Especially with the rise of leisure food imports in the domestic, inspired a large group with high spending power of the group of leisure food, attention, and leisure food in the taste, quality, packaging are in line with their pursuit of high quality of life, the concept of identity status display.

    The four is part of the product gradually to the central and western regions and the two or three line of the city expansion. In recent years, line of large and medium-sized city has become the main battlefield of leisure food, big and small, such as the Shang Chao franchise stores are full of leisure food figure. Although the market is not close to saturation, but with the state support for the West and urban and rural construction, the east-west gap will further the regional balance development, the two or three line of the city will also get a great development. At the same time, as more and more people return to the area, they bring back new ideas, new ideas will affect the entire area of the consumption concept.

    The five is still the first taste and quality. The taste of innovation is the first element, your product is good, consumers eat on a heart. If a product tastes bad, difficult to meet consumer demand, enterprises and how to promote publicity is difficult to see the effect of. Only the pace of development with market demand, timely development and introduction of new products taste, can make the enterprise products in an invincible position. Especially the above-mentioned young consumer main force, they have higher requirements for novel taste.