According to the relevant person in charge of the supermarket, snack food market growth rate exponentially higher than the average growth rate of 20 percent food market. But faced with the integration of the world economy, the snack food market is slightly less emboldened, faced with severe challenges. Insiders pointed out that with the expansion of the scale of the snack food industry, some have strength, brand advantage enterprises will occupy a monopoly position, the formation of corporate strengths and geographical advantages, so that the red-hot snack food market trends norms.

a supermarket snack food sales staff told reporters, though, snack food market is increasingly prosperous, however, a single distribution channels, places to buy snack foods are mainly supermarkets and convenience stores, followed by supermarkets, food stores, grocery stores and so on. Build a new marketing platform, enhance their sense of self-marketing has become snack food industry to develop new demand. Snack food products is a vitality, has a vast market and huge potential for development. Also, because the food industry has entered a stage of perfect competition, corporate profits increasingly average, industry consolidation, market segmentation is nearing completion, therefore, snack food enterprises should seize the opportunity, weaknesses, through new product development, brand building and market development, by differentiation strategy, out of a fast, healthy and sustainable development path.

snack foods can reduce the psychological stress, and can help relieve their emotional eaters, to feel comfortable, casual food gradually become an indispensable part of people's daily consumption. China Industrial Economy Research Network survey shows that, even in the financial crisis of 2008-2009, the snack food industry, the impact is still very small, people demand for snack foods are also showing increased rather than decreased momentum. Although in 2011 the capacity of snack food market has reached 96 billion yuan or more, but per capita consumption is much lower than the per capita consumption level of developed countries. With the continuous improvement of economic level and people's consumption level, purchasing power, snack food market will be rapid growth, China's snack food business has a huge space for development in the future.